I grew up in a city that lacked diversity. Racial issues were rarely, if ever, talked about in my elementary school and high school, and rarely were they discussed as a family when I was growing up. Not that we were actively avoiding the issue at home. It just wasn’t …
Farmers markets play a critical role in ensuring food access for all. Despite being declared “essential businesses” there has been no concrete guidance on operation during the covid-19 pandemic, leaving many to remain closed nationwide. During a time in which access to healthy, affordable food is needed more than ever, …
If you’re a food or beverage company, you’re facing a world of uncertainty when it comes to marketing your product right now. Perhaps you were just about to launch a new product line when the coronavirus forced us to shelter-in-place. Or you may have had plans to hit the start …
Cannabidiol (CBD) is seemingly everywhere these days, in part due to the legalization of industrialized hemp in all states. Hemp-based CBD is incorporated into food products, beverages, edibles, found on restaurant menus, in oils, topicals and much more. Sales of CBD products are expected to exceed $5 billion this year, …
“Sell the problem you solve. Not the product you make.” –Unknown Think for a moment about how you’ve been positioning your products or services in your marketing campaigns. Are you using a ‘features marketing’ strategy, calling out all of your product’s bells and whistles? If you are, your copy may …
Have you looked at your e-newsletter open and click rates of late? If you’re anything like me, I can be a little obsessive compulsive about checking my stats – and those of my clients! You likely want to see your open and click rates increase, yes? For those who are …
Whether you’re marketing your wildly popular peanut butter line or launching a meal kit service, your food business needs the expertise of a registered dietitian nutritionist (RDN) with communications expertise to lend credibility to your brand. An RDN has undergone four years of schooling that follows an accredited nutrition curriculum, …
You’ve been pouring your energy into bringing your food product to market. Or, you’ve set up your health services business, whether it be a studio or private practice. Your marketing and public relations efforts to date may have been minimal; you may have undertaken them yourself. But now you’re ready …
Hello! How many of you will I see at the annual Food and Nutrition Conference and Expo in a few short days in Washington, D.C.? This year’s event, being held from October 20th – 23rd, 2018, includes a number of solid communications and marketing educational sessions that I wanted to …
Tired of only being able to post one link to your Instagram profile at a time? Get more views on your pages, your blog posts, your recipes, etc. by using Linktree in tandem with your Instagram page. Linktree is a free solution that allows you to post a number of …
