Be You! Social Media Authenticity

One of my favorite words of late is ‘authenticity.’ Being your true self. Being genuine. Being true to your brand. Being true to your audiences and your clients. I’ve been asked twice in the past week, “Should we go after influencers with a huge follower base, to reach more people?” …

Veggie Burger Roundup!

I purchase and eat so many veggie burger patties that I alone could keep the whole industry afloat. Seriously. I have my favorite brands – Hilary’s and Amy’s come to mind – but I’ve always been interested in making my own. Where to turn? My registered dietitian nutritionist friends, of …

Soy-Free, Gluten-Free, Additive-Free? Highlight Your Product’s “Free-From” Characteristics

I just finished reading Kitchens of the Great Midwest, where one of the characters, Pat, a small-town Midwestern woman, enters her infamous Peanut Butter Bar recipe into an exclusive recipe contest in Minneapolis. Pat’s recipe was simple – butter, eggs, peanut butter, etc. No dairy alternatives, cage-free eggs nor organic …