Are you up to speed on the Federal Trade Commission (FTC) marketing disclosure guidelines for social media? If not, here’s a crash course on what you should know. Last year, the FTC, the government’s “truth in advertising” arm, updated its social media disclosure policies for the first time in five …
You’ve reached out to several of your clients to request a brief testimonial…or perhaps your testimonials have come in the door unsolicited (lucky you)! Now…what to do with those glowing reviews? Front and Center on Your Website Clearly, you’ll want to house a prominent location for your testimonials on your …
My boyfriend and I were in search of a brewery in snowy Reykjavik, Iceland, and we were failing miserably in our quest to find it. The guidebook and Google Maps insisted that this was the spot – a little venue in an alley, with no sign and a locked door. …
If you’re a dietitian, perhaps you’re one of the few that is able to tell your family and friends, “I’m an RDN” and they know just what the heck you mean. I am oftentimes called a nutritionist instead of a dietitian; I cringe inwardly at the misnomer and issue a …
First came Amazon Fresh. Now comes Instacart. People are looking for convenience left and right, and Instacart brings another means of simplifying our food shopping. You may never step into a grocery store again! According to its website, Instacart’s grocery service can deliver in as little as an hour by …
Brazil has a lot of ugly fruit. I strolled through several street markets during my recent trip to Sao Paulo and Rio de Janeiro, and many produce items were unfamiliar to me. Wisely, the vendors would entice by offering a slice of their fruit to taste. Atemoia is one such …
You’re ready to start your own business – hooray! You’re motivated, you have a few client contacts and you have a great support network. But do you have a brand? Souffléing, or, giving rise to your brand, is key to attracting success. You want to cook up a brand that …
This past week, Seattle’s Minimum Wage Ordinance went into effect, phasing in an increase to the minimum wage to $15 an hour over time. According to Seattle.gov: Small employers (fewer than 500 employees) will reach a $15 an hour minimum wage in seven yearsLarge employers (500 or more employees, either …
Unreal. I’m still trying to wrap my mind around the Academy of Nutrition and Dietetics’ recent move to allow Kraft to post the Kids Eat Right seal on their “cheese products.” The Academy insists this is not an endorsement. Sorry, Academy, but it is a blatant endorsement, and your members …
We’re nearly halfway through National Nutrition Month 2015! The Academy of Nutrition and Dietetics encourages us to “Bite into a Healthy Lifestyle” – putting our efforts into ensuring our healthy behavior changes become healthy life-long habits. I wear many hats as an RDN – my first love is counseling other …
