Features Versus Benefits Marketing: Which to Use?

“Sell the problem you solve. Not the product you make.” –Unknown Think for a moment about how you’ve been positioning your products or services in your marketing campaigns. Are you using a ‘features marketing’ strategy, calling out all of your product’s bells and whistles? If you are, your copy may …

Increase Your E-Newsletter Open and Click Rates in Three Steps!

Have you looked at your e-newsletter open and click rates of late? If you’re anything like me, I can be a little obsessive compulsive about checking my stats – and those of my clients! You likely want to see your open and click rates increase, yes? For those who are …

Three Reasons to Hire a Nutrition Communications Expert for Your Food Business

Whether you’re marketing your wildly popular peanut butter line or launching a meal kit service, your food business needs the expertise of a registered dietitian nutritionist (RDN) with communications expertise to lend credibility to your brand. An RDN has undergone four years of schooling that follows an accredited nutrition curriculum, …

FNCE® Sessions for Dietitians in Communications

Hello! How many of you will I see at the annual Food and Nutrition Conference and Expo in a few short days in Washington, D.C.? This year’s event, being held from October 20th – 23rd, 2018, includes a number of solid communications and marketing educational sessions that I wanted to …