Healthcare Professionals: How to Monetize Your CBD Expertise

Cannabidiol (CBD) is seemingly everywhere these days, in part due to the legalization of industrialized hemp in all states. Hemp-based CBD is incorporated into food products, beverages, edibles, found on restaurant menus, in oils, topicals and much more. Sales of CBD products are expected to exceed $5 billion this year, …

Increase Your E-Newsletter Open and Click Rates in Three Steps!

Have you looked at your e-newsletter open and click rates of late? If you’re anything like me, I can be a little obsessive compulsive about checking my stats – and those of my clients! You likely want to see your open and click rates increase, yes? For those who are …

FNCE® Sessions for Dietitians in Communications

Hello! How many of you will I see at the annual Food and Nutrition Conference and Expo in a few short days in Washington, D.C.? This year’s event, being held from October 20th – 23rd, 2018, includes a number of solid communications and marketing educational sessions that I wanted to …

Dear Academy of Nutrition and Dietetics: Repeal the Seal

Unreal. I’m still trying to wrap my mind around the Academy of Nutrition and Dietetics’ recent move to allow Kraft to post the Kids Eat Right seal on their “cheese products.” The Academy insists this is not an endorsement. Sorry, Academy, but it is a blatant endorsement, and your members …

Small Bites!

We’re nearly halfway through National Nutrition Month 2015! The Academy of Nutrition and Dietetics encourages us to “Bite into a Healthy Lifestyle” – putting our efforts into ensuring our healthy behavior changes become healthy life-long habits. I wear many hats as an RDN – my first love is counseling other …