Soy-Free, Gluten-Free, Additive-Free? Highlight Your Product’s “Free-From” Characteristics

I just finished reading Kitchens of the Great Midwest, where one of the characters, Pat, a small-town Midwestern woman, enters her infamous Peanut Butter Bar recipe into an exclusive recipe contest in Minneapolis. Pat’s recipe was simple – butter, eggs, peanut butter, etc. No dairy alternatives, cage-free eggs nor organic …