One of my favorite words of late is ‘authenticity.’ Being your true self. Being genuine. Being true to your brand. Being true to your audiences and your clients. I’ve been asked twice in the past week, “Should we go after influencers with a huge follower base, to reach more people?” …
I’m not sure where my energy came from, but yesterday I attacked several large storage boxes that were glaring at me from my bedroom closet. They had been staring me down for more than two years, and my poor boyfriend has heard me say countless times: “I’ll go through them …
“Is this thing on?” [Actor taps a finger on the mic.] Sometimes sending a Tweet out to the Twittersphere feels like sending 140 characters into a black hole. Did anyone read it? Did it make an impact? Why didn’t they retweet? Why didn’t they respond? Your social media followers may …
