Cannabidiol (CBD) is seemingly everywhere these days, in part due to the legalization of industrialized hemp in all states. Hemp-based CBD is incorporated into food products, beverages, edibles, found on restaurant menus, in oils, topicals and much more. Sales of CBD products are expected to exceed $5 billion this year, …
“Sell the problem you solve. Not the product you make.” –Unknown Think for a moment about how you’ve been positioning your products or services in your marketing campaigns. Are you using a ‘features marketing’ strategy, calling out all of your product’s bells and whistles? If you are, your copy may …
Have you looked at your e-newsletter open and click rates of late? If you’re anything like me, I can be a little obsessive compulsive about checking my stats – and those of my clients! You likely want to see your open and click rates increase, yes? For those who are …
Whether you’re marketing your wildly popular peanut butter line or launching a meal kit service, your food business needs the expertise of a registered dietitian nutritionist (RDN) with communications expertise to lend credibility to your brand. An RDN has undergone four years of schooling that follows an accredited nutrition curriculum, …
